I can provide design support and custom illustrations for in-house graphic departments or create new designs for pitches and presentations.
When my client wanted to create Flower Girl World, an exciting brand that would be the go-to destination for all things flower girl, she called me after seeing the illustrations I had done for Barbie/Mattel and American Girl.
The target market was girls 4-8 who engage in imaginary play and love anything with princesses, mermaids or fairies. The purchasers would be Moms and brides that are inviting a child to be the flower girl for her wedding and wants to make it special.
The project included everything I love to do and enabled me to use most of my skillset - brand identity, logo design, character creation, illustrations for picture and chapter books, book cover design and surface pattern design.
We began with developing the logo first to set the tone for the project and build the identity through color, typeface, graphics and theme. The logo would work as an umbrella that would encompass all future products like books, games, toys, apparel, etc. It was important to create a logo that could work in various formats - horizonal, vertical or initials only because the client was unsure of all the possible directions she planned to take the company. During the logo stage my client and I got to know each other and developed an easy process for working across miles and time zones.
The final logo had the fun, fantasy look the client was looking for with cheerful, bright colors that would appeal to young girls that are still into dress up costumes and tea parties.
At Karen Torok, we are passionate about art and design. Our love for creativity inspires us to create unique and beautiful designs that capture the essence of our clients' vision.
At Karen Torok, our vision is to create designs that inspire and captivate. We believe that art and design have the power to make a difference in the world, and we strive to use our talent to make a positive impact.
We take a collaborative approach to every project, working closely with our clients to understand their needs and vision. Our team of skilled designers and artists use the latest technology and techniques to bring your ideas to life.
Our portfolio showcases some of our best work, including designs for branding, packaging, websites and more. Browse our portfolio to see why we're the best in the industry.
Karen Torok - art & design
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